There are seasons of abundance in the church, often around holidays like Christmas and Easter, but other times too! Times when generosity overflows. When giving surpasses expectations, resulting in extra church donations, and the staff’s jaws collectively drop in disbelief.
What’s not often talked about is this: How this extra church donations is utilized and communicated can greatly impact the church’s future giving patterns.
Often, churches report their actual giving compared to their projected giving. We see this when presenting annual reports as well as during times of excess giving. While it is exciting to share about God’s provision, it comes with a potential problem.
The problem is, it can send the wrong message.
For example, if the report shows a surplus, some might interpret it as a sign that their giving is no longer needed or that they can give less. This mindset can unintentionally discourage continued generosity.
So, what do you do?
Use this as an opportunity to cast vision and inspire generosity.
You can transparently communicate the surplus in a way that inspires further giving and showcases the impact of generosity! Instead of simply reporting extra church donations, share the story of how these funds are being used to advance your church’s mission.
Here is a simple formula to share a compelling story about your church’s finances:
- State the Problem: Start by clearly defining the problem that your church is addressing. Whether it’s raising up the next generation of leaders or sharing the Gospel with your local community, paint a vivid picture of the issue at hand.
- Offer a Solution: Explain what your church is currently doing to address the problem and what you aspire to achieve. Outline how your congregation can be part of the solution through donations and support.
- Highlight the Results/Stakes: Share the impact of your efforts so far. (This is where telling the story of excess comes in!) Detail the positive outcomes and changes you’ve achieved or are striving for.
- Call to Action: Conclude with a compelling call to action. Clearly state what action you want your congregation to take, whether it’s making a donation, serving, or participating in an event.
What does this look like in real-life?
Let’s say your church received an extra $10,000. When sharing this exciting news with your congregation, highlight the specific projects or needs that this money is supporting. Mention how these funds are enabling the church to say “yes” to initiatives that were previously out of reach.
Whether it’s funding more children to attend youth retreats, purchasing necessary equipment, or supporting vital ministries, make it clear that this excess is fueling the church’s mission and vision.
Share a list of needs or projects that require funding, but the church has had to say “no” to due to financial constraints. By doing so, you demonstrate that there are still unmet needs that can be fulfilled if generosity continues to flow.
Why does it matter?
This shifts the focus from financial metrics to the impact of generosity on the church’s mission.
It reminds congregants that their giving is not just meeting budgetary needs but is actively transforming lives and furthering the kingdom. It also invites them to be part of something bigger, encouraging them to give not out of obligation but out of a desire to see God’s work flourish.
When they see that your church is wisely stewarding its resources to make a difference, they are more likely to continue supporting your work wholeheartedly.
Celebrating and sharing the impact of financial gifts can be a powerful way to inspire continued generosity in your congregation. By highlighting how these funds are advancing the church’s mission and vision, you can foster a culture of giving that is driven by a desire to see God’s kingdom grow.